Institution research

                                     

We chose to analyse the Twisted pictures institution for our horror movie research because Twisted pictures are the prevalent company behind the production of some of the most famous and famously chilling horrors. This was exactly the type of ethos we wanted to obtain behind our film production because we want it to seem as if a credible,appreciated and experienced company have produced our film. Also, Twisted pictures is focused primarily on horror and horror/thrillers so it has a direct market much like the institution logo and idea that we want to create so we can feel like we are familiarized even more with the target audience. 

Twisted pictures is an independent american production company that was founded in 2004, and after its successful introduction to the film market, the company famously created the SAW film series. This box office success then led to a 'distribution deal' with Lionsgate...creating an even more credible status for the film institution. Although Twisted pictures created 6 sequels to SAW and have gained notable recognition, in a contrasting perspective, this could limit the audience that actually have seen this logo and film institution before if it is only based on one film series. This may make it a less likely institution to research for our own film..however as SAW is probably one of the most successful forms of horror, it creates a huge link to the anticipated success of our own film. Also, i personally was drawn into this film institution because of the SAW movies, which have hence reached a wide audience. The SAW movies contain gore, scenes of horror, scenes of threat and violence which are all ideas we would incorporate in our own film...however most importantly, every one of the SAW movies contains a moral or a 'twist' to keep the audience watching and almost shocked by outcomes and points of climax throughout the movie. For our own film we wanted to empathize this idea of a twist or change in the course of events or even a moral for the audience to follow hence this particular company is famous for movies like SAW where this is evident throughout. Twisted pictures produced films additionally like 'The Texas Chainsaw Massacre' remake in 2009 once again a prominent fact as this was a remake of a heavily chilling and recognized movie.

Another Production company we researched was Blumhouse productions,yet another American film institution. We found it interesting how the same repetitive American basis for horrors and American companies continued to arise because often horrors can link heavily to roots of american history or american locations or ideas. There are horror movies like 'The American Werewolf of London' 'The hills have eyes' set in America, 'Jeepers Creepers' and further more....showing a relationship between American themed plots, setting, mise-en-scene and ideas as well as American companies. We were lead from here to attempt to create a brand new company that aims at a more British audience using a more relatable, closer location and setting so that the plot and scary aspects of the movie seem more chilling and 'closer to home' for a British viewing audience especially. This links heavily to our ideal location being a close town nearby-creating a link to the production team (me and Sophie) and the intended audience. Back to Blumhouse productions- Blumhouse is responsible for producing micro and low budget movies like the paranormal activity series, Insidious and the sinister franchises. This made Blumhouse an effective production institution to study because our film is low budget and we would target a smaller company like this for the distribution of it. Blumhouse is yet another production institution that specializes in horror unlike Lionsgate for example which does produce horrors but specializes in other fields of genre. As well as the actual nature of companies like Blumhouse and Twisted pictures producing horror movies mainly...there is also the Logo of both of these that completely gives this away as both are chilling and using deep blacks and reds to connote pain and darkness.

Lastly, i looked into the production company Lionsgate. Although Lionsgate produce a wide array of films, they alter the shades, contrast and coloring's of their logo to adapt to the particular relevant genre, in this case horror. Lionsgate is the most successful film and television company in north america (Wikipedia) and the 7th most profitable movie studio. Many of the films Lionsgate distribute are psychological / slasher horrors which i could relate to my own film. This company acted as aspiration to acheive the most effective individual and best film i can produce-however the smaller companies like Blumhouse shared more similarities with the projected film distribution company we aim to create.