Friday 25 March 2016

audience response to our movie opening

after presenting our film to the class, we retrieved audience feedback from individuals at similar ages to the age range we wish to target our movie at- between 16-18 year olds..however to create a more valuable audience feedback profile we also aim to reach out to proposed audiences of p to 25 years old. Feedback from this particular group of people was especially valuable because fellow media studies co workers gave acknowledgeable and innovative feedback covering key areas of the cinematic industry so the feedback we reviewed was more professional than perhaps a trial audience of viewers that have little knowledge on the background of film and the variations of categories and components required when creating a film. The responses we received from fellow media studies students watching our film opening were generally positive and focoused on effective camera work and sound usage, whilst negative feedback was very sparse.

Referring to sound, the first audience member said she 'liked' the way 'the music in the car overlapped' with our background soundtrack which we thought too was a key strength of our movie because using the technology of adobe premier elements we managed to overlap manylayers of sound to create the most effective and conventional backing sound for our movie opening. the second audience comment too was about sound with the 'thud sound effects' we used at the end of the movie, which we were also pleased was noted as we tried to build up these 'thud' sounds throuhgougt the opening to create tension in the movie as intensity and volume increased.

referring to mise en scene another comment revcieved was about the antagonists 'white gown' which made the 'blood stand out more' which was a key factor relative to costume categorised in mise en scene because we aimed for the girls outfit to seem eeire and juxtaposing to her sorroundings and state...so that the girls gown contrasted with anything normaland natural. purposely we used the colour white for the gown which was commented on becauysethere is more of a stark contrast with the idea and connotations of purity, innocence and freedom and peace associared with the colour white makingthe stark red blood stand out even more. Ensuring the blood on the antagonist 'stood out' was a key cpnsdieration when filming because as said by another audience member the makeup and blood effects were a key conventional factor in keeping our movie at its horror level.

when in the movie making process, we took considerable risks such as using jump cuts even in the first two minuites, and attempting to use the reverse tool to make the girls movements more uneasy. we also used ellipsis to cut certain parts of the movies opening so the audience are left to presume what happens next; for example when the car drives away. We were glad to hear that there was no audience criticism about any of the jump cutting or ellipsis risks we took with our camera editing and filming, only positive feedback and the comment that the way our shots flowed and how we created uneasy movements of the antagonist was 'smart'.

a comment from an audience member relating to sound was the usage of the creepy childish music used at the end, however although we were pleased with this feedback we feel we could have impressed our audience more if this was our own created rendition so our movies soundtrack was more authentic and original rather than using a online track. We feel that this would possibly be a future target for us to introduce the foley process into our movies soundboard and create independently our own soundtrack.

One key piece of criticism from our audience panel was the lack/low volume of sound in the beginning which probably created a more dull atmosphere for the audience and not automantially engulfed the audience member in the film and its storyline. We feel this is constructive criticism that we could work with as a target to improve any future movie openings we create. Also, as said in one of maslows needs- the need to escape from daily troubles and woes would have been more effective if there was a more evident idea of escapism through our film through a realistic and enthralling soundtrack right from the beginning. Another piece of audience criticism to our film was relative to mise en scene and using more low key lighting. once again this criticism was taken constructively and we understood that we could have appealed more to the exact conventions of the horror genre by ensuring the movie was filmed in mainly darkness. However, although we initially aimed to create a dark an eerie atmosphere with dark and low key lighting, this proved a harsh barrier for us because it meant we would have to film outside in dusk when the light is very variable and changes very quickly. Also, filming the opening two minuites to any movie in darkness can be a huge risk because the opening of a film especially the opening two minuits is when you want to give away enigmas or make a clear and concise opening, which the dark can prove a difficulty because certain themes or plots may not be entirely clear to audiecees.

after reciving feedback from the younger age category for our movie opening with fellow media students, we asked for brief feedback from some older up to 25 year olds to reach out the adutuoanl sub age category for our movie. a fewof their comments are depicted below:
' there was lots of sound...fitting sound throughout which made you feel pretty involved'
'its great I escpiecially liked the font for the title'
'the part where the girl opens her eyes is good.....it made me jump and that's what horror movies have to do!'

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