We thought that the best market to target and potentially distribute our film to would be 15-year old's in the adolescence to early adulthood age bracket. This gave us quite a wide interval to aim our film at and consider themes that this age range would see as interesting and relevant. typically horror movies like nightmare on elm street, cabin in the woods and strangers are aimed at 15-25 year old young couples that enjoy experimenting with new emotions and feelings hence horror movies can trigger all sorts of emotions and fear. going to see a horror at a cinema or having a horror movie night is a cliche and typical idea for an event or outing hence this is the perfect genre for young social groups and individuals looking for a thrill. Also horrors are one of the best genres for exploiting CGI and special effects that animate nightmares and monstrous creations hence the young and new generations would be interested in watching this genre of film especially if new and modern technology acts as a USP for the film.
as depicted in our image shown above, we wanted our specific targeted audience to be interested in movies that are permeated by a initiative unique and complex story line because we wanted our horror to focus on the plot of the movie and its complexity rather than gore, acting and camera work which tend to be the points that horrors usually revolve around. The young adults pictured above seem to have a high intellect, and are not just wanting to watch our horror for a 'cheap scare' but moreover interested in the movie for its plot and plot twists. Our film in particular has an intense intended plot with the resurrected girls vengeance and experience of the afterlife and we wanted to aim for our audience to build a relation with the characters involved in the movie whether antagonist or not,hence the intended audience for our product would be interested in a high paced intense cinematic experience,
the taste of our intended audience would generally be doing things that social groups can have involvement in, this age range rarely has specific taste because adolescence is all about trying and doing new things, and having a movie specific taste limits the amount and groups of friends you m,ay see a movie with and also limits new and eccentric experiences. This specific audience would tend to shop in mainstream places...however young adults tend to start finding their individuality and what defines them more...this is why we would want to include a broad range of charachters in the full movie that audience members may relate to, and aswell as this go against the mainstream flow with mainstream shops and mainstream outings, and promote our film as inventive and different. Music an audience of this type from 15-25 years old would hugely range, but if we were to include a soundtrack for the full movie, warping and making new interchanged renditions of well known songs would create a huge appeal and relation to the movie. An audinece member from our specific audience would possibly have a favourite TV programme that is a series or ongoing storyline programme such as game of thrones, american horror story or bates motel; with this taken into account we would want our movie to be suspectable to sequels that would haul in a long lasting fanbase for the movie.
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